Privacy Policy

Prepared for: BookCollar LLC

Business location: Utah

Document purpose: Public-facing Privacy Policy for BookCollar users, customers, providers, and visitors

Effective Date: May 18, 2026

Last Updated: May 18, 2026

This Privacy Policy explains how BookCollar LLC ("BookCollar," "we," "our," or "us") collects, uses, discloses, stores, protects, and otherwise processes personal information in connection with our websites, applications, marketplace platform, booking tools, payment tools, messaging tools, provider onboarding tools, and related services (collectively, the "Platform").

BookCollar is an online marketplace platform that connects customers with independent third-party service providers who perform services in person.

This Privacy Policy applies to visitors, customers, providers, applicants, account holders, and other users of the Platform.

By accessing or using the Platform, you acknowledge that BookCollar may process personal information as described in this Privacy Policy.

This Privacy Policy does not apply to third-party websites, applications, services, or platforms that BookCollar does not control, even if they are linked to or integrated with the Platform.

For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular individual or household, as defined by applicable law.

The personal information we collect depends on how you use the Platform, whether you are a visitor, customer, provider, applicant, or account holder, and what features you choose to use.

When you create, update, or maintain an account, we may collect information such as:

- Name

- Username

- Email address

- Phone number

- Password or credential-related information

- Profile photo

- Account type

- Account settings

- Communication preferences

- Login information

- Authentication information

- Account status

- Date account was created

- Date account was updated

If you use the Platform on behalf of a business or organization, we may also collect business-related information, such as:

- Business name

- Business contact information

- Business address

- Business profile information

- Business role or title

- Business verification information

If you use BookCollar as a customer, we may collect information such as:

- Customer profile information

- Service preferences

- Search history

- Saved listings or favorites

- Booking requests

- Booking history

- Service details

- Appointment times

- Service locations

- Customer notes or instructions

- Messages with providers

- Cancellation and reschedule requests

- Refund requests

- Reviews and ratings

- Support requests

- Dispute information

- Safety reports

- Payment-related metadata

Customers should avoid submitting unnecessary sensitive information through listings, messages, reviews, booking notes, or support requests.

If you apply to become a provider, create a provider account, or offer services through the Platform, we may collect information such as:

- Provider name

- Business name

- Business contact information

- Provider profile information

- Biography or "about" information

- Service categories

- Listing descriptions

- Pricing information

- Availability information

- Service area

- Travel radius or location preferences

- Photos, portfolio images, or other listing media

- Provider onboarding responses

- Provider application information

- Provider approval status

- Provider account status

- Payout onboarding status

- Tax-related information or payment reporting information, where applicable

- Provider performance, booking, cancellation, dispute, and review history

Providers are responsible for making sure the information they submit is accurate, lawful, and current.

BookCollar may require providers to apply before being allowed to offer services on the Platform.

As part of provider onboarding, provider review, listing approval, or ongoing compliance review, BookCollar may collect information and documents related to provider qualifications, including:

- Licenses

- Permits

- Certifications

- Registrations

- Insurance documents

- Business licenses

- Professional credentials

- Expiration dates

- License numbers

- Issuing authorities

- Uploaded proof of compliance

- Provider attestations

- Review notes or verification status

- Records showing whether a license, permit, certification, registration, or insurance document appears valid, expired, missing, suspended, revoked, or unverifiable

BookCollar may use this information to review provider applications, determine whether a provider may list certain services, determine whether a provider account or listing should be paused, and support legal, safety, compliance, and marketplace integrity operations.

If a provider's required license, permit, certification, registration, or insurance expires, becomes invalid, is suspended, is revoked, cannot be verified, or is otherwise insufficient, BookCollar may use related information to pause, restrict, suspend, or remove the provider's account, listings, booking access, or other Platform features.

When a booking is requested, confirmed, modified, rescheduled, cancelled, refunded, disputed, or completed, we may collect information such as:

- Customer information

- Provider information

- Listing or service details

- Appointment date and time

- Service location

- Booking status

- Booking history

- Service price

- Fees

- Taxes, if applicable

- Add-ons

- Cancellation status

- Refund status

- Reschedule history

- No-show records

- Customer notes

- Provider notes

- Messages related to the booking

- Policy acceptance records

- Timestamps

- Support records

- Dispute records

We use booking information to operate the Platform, process bookings, support customers and providers, enforce policies, resolve disputes, and maintain accurate business records.

Because BookCollar connects customers and providers for in-person services, we may collect service location information.

Service location information may include:

- Customer-provided service address

- Provider business location

- General service area

- City, state, or ZIP code

- Travel radius

- Appointment location

- Location notes

- Directions or access instructions

- Location-related messages

- Map or distance-related information

We may share relevant service location information between the customer and provider involved in a booking so the service can be performed.

Users should not submit location information that is unnecessary for the booking.

BookCollar may allow customers to pay for services through the Platform and may allow providers to receive payouts through the Platform.

Payments may be processed by third-party payment processors, such as Stripe or another payment partner.

We may collect and store payment-related information such as:

- Payment processor customer ID

- Payment processor account ID

- Transaction ID

- Payment status

- Booking amount

- Platform fees

- Processing-related fees

- Taxes, if applicable

- Refund information

- Chargeback information

- Payout status

- Payout history

- Failed payment records

- Payment method metadata

- Last four digits of a payment card, if provided by the payment processor

- Card brand, if provided by the payment processor

- Payment timestamps

- Fraud or risk review information

- Accounting and reconciliation records

BookCollar does not intend to store full payment card numbers in its application database. Full payment card details are generally processed by third-party payment processors.

Payment processors may process personal information according to their own terms, privacy policies, and legal obligations.

The Platform may allow customers, providers, and BookCollar to communicate through messaging, email, SMS, notifications, support tools, or other communication channels.

We may collect and process:

- Message content

- Message metadata

- Sender and recipient information

- Timestamps

- Attachments

- Booking-related communications

- Support communications

- Dispute communications

- Safety reports

- Administrative notices

- Communication preferences

BookCollar may access, review, preserve, use, or disclose messages and communications where reasonably necessary to:

- Operate messaging features

- Support bookings

- Provide customer support

- Investigate disputes

- Investigate safety reports

- Detect fraud or abuse

- Enforce Platform policies

- Comply with legal obligations

- Protect users, providers, BookCollar, or others

Users should not include unnecessary sensitive personal information in messages.

The Platform may allow users to submit content, including:

- Provider profiles

- Listing descriptions

- Service photos

- Portfolio images

- Business logos

- Reviews

- Ratings

- Comments

- Messages

- Support submissions

- Dispute evidence

- Safety reports

- Other uploaded content

Some content may be public or visible to other users, depending on the feature.

For example:

- Provider profiles and listings may be visible to visitors and customers.

- Reviews and ratings may be visible to visitors and users.

- Booking messages may be visible to the customer, provider, and BookCollar.

- Support, dispute, and safety reports may be reviewed by BookCollar and relevant service providers.

Users should not post or upload personal information they do not want others to see, unless the information is required for the relevant Platform feature.

BookCollar may remove or restrict content that violates Platform policies, legal requirements, intellectual property rights, privacy rights, safety standards, or community standards.

When you access or use the Platform, we and our service providers may collect technical and usage information such as:

- IP address

- Browser type

- Operating system

- Device type

- Device identifiers

- Session identifiers

- Referral URLs

- Pages viewed

- Buttons clicked

- Search queries

- Listing interactions

- Booking interactions

- Error logs

- Performance data

- Timestamps

- Authentication logs

- Security logs

- Approximate location derived from IP address

- Cookie and similar technology data

We use this information for authentication, session management, analytics, security, fraud prevention, debugging, performance monitoring, product improvement, legal compliance, and Platform operations.

BookCollar and its service providers may use cookies, pixels, local storage, software development kits, and similar technologies for purposes such as:

- Authentication

- Session management

- Security

- Fraud prevention

- Remembering preferences

- Feature delivery

- Analytics

- Performance monitoring

- Error tracking

- Product improvement

- Advertising or marketing, if applicable

Your browser or device may allow you to control cookies or similar technologies. Some Platform features may not work properly if cookies are disabled.

Additional privacy choices may be described in the "Your Privacy Choices" page or in cookie-related notices, if applicable.

BookCollar may use personal information to:

- Provide the Platform

- Create and manage accounts

- Process provider applications

- Review provider licenses, permits, certifications, registrations, or insurance documents

- Display provider profiles and listings

- Enable customer searches

- Facilitate bookings

- Process payments

- Support provider payouts

- Process cancellations, refunds, reschedules, and chargebacks

- Enable messages and communications

- Provide customer support

- Respond to questions and requests

- Investigate disputes

- Investigate safety reports

- Detect fraud, spam, abuse, and security issues

- Enforce Terms, Provider Terms, Community Standards, and other policies

- Moderate content and reviews

- Maintain Platform safety and integrity

- Improve Platform features

- Analyze usage and performance

- Debug errors

- Maintain records

- Comply with legal, tax, accounting, regulatory, and payment processor obligations

- Protect the rights, safety, property, and interests of BookCollar, users, providers, and others

- Send transactional, administrative, security, and policy communications

- Send marketing communications where permitted by law and subject to applicable opt-out rights

To facilitate bookings and service performance, BookCollar may share relevant information between customers and providers involved in a booking.

This may include:

- Name

- Profile information

- Booking details

- Service details

- Appointment date and time

- Service location

- Contact information, where needed

- Customer notes or provider notes

- Messages

- Cancellation, refund, or reschedule information

- Dispute-related information, where needed

- Review or rating information

Customers and providers may use shared information only for the purpose of communicating about, managing, performing, supporting, or resolving issues related to the booking or Platform relationship.

Users may not misuse information received through the Platform for harassment, spam, discrimination, fraud, off-platform solicitation, unauthorized marketing, or other prohibited purposes.

BookCollar may share personal information, transaction information, and account information with payment processors and financial partners, including Stripe or other payment providers, to:

- Process customer payments

- Set up provider payouts

- Verify payment accounts

- Process refunds

- Process chargebacks

- Detect fraud

- Comply with payment laws and processor requirements

- Maintain transaction records

- Support accounting and reconciliation

Payment processors may collect and process information directly from users. Their processing may be governed by their own terms, privacy policies, and legal obligations.

BookCollar may share personal information with vendors, contractors, and service providers that help us operate the Platform.

These may include providers of:

- Hosting and cloud infrastructure

- Database services

- Payment processing

- Analytics

- Error tracking

- Security monitoring

- Customer support tools

- Email delivery

- SMS or notification services

- Mapping or location services

- Identity or document review tools, if used

- File storage

- Accounting or business operations tools

- Legal, tax, compliance, and professional services

These recipients may process personal information only as needed to provide services to BookCollar, subject to applicable agreements and legal requirements.

BookCollar may disclose personal information if we believe disclosure is reasonably necessary to:

- Comply with law

- Respond to subpoenas, court orders, warrants, legal process, or government requests

- Enforce our Terms, Provider Terms, or policies

- Investigate fraud, abuse, or security issues

- Investigate safety incidents

- Protect the rights, safety, or property of users, providers, BookCollar, or others

- Prevent harm

- Resolve disputes

- Support chargeback or payment investigations

- Protect Platform integrity

- Establish, exercise, or defend legal claims

BookCollar may disclose or transfer personal information in connection with an actual or proposed:

- Merger

- Acquisition

- Financing

- Investment

- Reorganization

- Bankruptcy

- Sale of assets

- Transfer of business operations

- Similar corporate transaction

If required by law, BookCollar will provide notice or choices related to such transfers.

BookCollar does not intend for users to submit unnecessary sensitive personal information through the Platform.

Unless specifically requested through an approved Platform workflow, users should not submit:

- Social Security numbers

- Government ID numbers

- Full payment card numbers

- Health information

- Medical records

- Biometric information

- Precise location tracking outside a booking need

- Information about children

- Highly sensitive personal information

- Passwords or credentials for other services

If users submit unnecessary sensitive information, BookCollar may delete, restrict, or process it as needed for safety, legal, compliance, or support purposes.

BookCollar retains personal information for as long as reasonably necessary to:

- Provide the Platform

- Maintain accounts

- Process bookings

- Process payments and payouts

- Maintain business records

- Resolve disputes

- Process refunds and chargebacks

- Detect and prevent fraud

- Enforce agreements and policies

- Maintain safety and security

- Comply with legal, tax, accounting, regulatory, and payment processor obligations

- Establish, exercise, or defend legal claims

Retention periods may vary depending on:

- Type of information

- User role

- Account status

- Booking history

- Payment history

- Legal obligations

- Tax obligations

- Dispute history

- Safety concerns

- Fraud prevention needs

- Provider licensing or insurance requirements

BookCollar may retain certain records after account deletion where permitted or required by law, including transaction records, tax records, dispute records, safety records, provider licensing records, fraud prevention records, and legal compliance records.

BookCollar uses administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Security measures may include access controls, authentication controls, encryption where appropriate, logging, monitoring, vendor controls, and internal policies.

However, no internet, email, payment, storage, or electronic transmission system can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials, using strong passwords, maintaining secure devices, and promptly notifying BookCollar of suspected unauthorized access.

The Platform is not directed to children under 13 and is not intended for use by children under 13.

BookCollar does not knowingly collect personal information from children under 13.

If BookCollar learns that it has collected personal information from a child under 13 without appropriate authorization, BookCollar will take steps to delete the information as required by law.

Users under 18 may not use the Platform unless expressly permitted by BookCollar and allowed by applicable law.

Depending on where you live and which laws apply, you may have certain rights regarding your personal information.

These rights may include the right to:

- Request access to personal information

- Request correction of inaccurate information

- Request deletion of personal information

- Request a copy of personal information

- Opt out of certain targeted advertising

- Opt out of certain sale or sharing of personal information

- Limit certain uses of sensitive personal information, where applicable

- Appeal a denied privacy request, where applicable

- Withdraw consent where processing is based on consent

Not all rights apply in all locations or circumstances.

BookCollar may need to verify your identity before responding to privacy requests. BookCollar may deny or limit requests where permitted by law, including where information must be retained for security, fraud prevention, legal compliance, tax, accounting, payment processing, dispute resolution, contract enforcement, or legal defense purposes.

Privacy requests may be submitted through:

Privacy contact:

[Insert privacy email]

Additional privacy choices may be described in BookCollar's Your Privacy Choices page.

BookCollar may provide a separate "Your Privacy Choices" page to explain available privacy choices, opt-out options, and request procedures.

That page may include information about:

- Access requests

- Correction requests

- Deletion requests

- Data portability requests

- Targeted advertising opt-outs

- Sale/share opt-outs, if applicable

- Cookie choices

- Marketing communication opt-outs

- Authorized agent requests, if applicable

- Appeal rights, if applicable

BookCollar may send marketing emails, promotional messages, surveys, product updates, or other non-transactional communications where permitted by law.

Users may opt out of marketing emails by following the unsubscribe instructions in the email or contacting BookCollar.

Even if you opt out of marketing communications, BookCollar may still send transactional or administrative messages, such as account notices, booking notices, payment notices, security alerts, legal notices, and policy updates.

If BookCollar sends SMS/text messages, additional consent and opt-out terms may apply.

Some browsers or devices may send "Do Not Track" or similar signals.

BookCollar's response to these signals may depend on applicable law, technical feasibility, and Platform configuration.

BookCollar may also recognize legally required opt-out preference signals where required by applicable law.

The Platform may contain links to or integrations with third-party websites, applications, tools, or services.

BookCollar is not responsible for the privacy practices, security practices, content, or terms of third-party services that BookCollar does not control.

Users should review the privacy policies and terms of third-party services before using them.

BookCollar may update this Privacy Policy from time to time to reflect changes in our Platform, business practices, legal requirements, or data practices.

When we update this Privacy Policy, we will update the "Last Updated" date above.

If changes are material, BookCollar may provide additional notice through the Platform, email, account notification, or other legally appropriate method.

Your continued use of the Platform after the updated Privacy Policy becomes effective means you acknowledge the updated Privacy Policy.

If you have questions about this Privacy Policy or want to submit a privacy request, you may contact BookCollar at:

BookCollar LLC

145 W 1190 N Logan, Utah 84341

General support, Legal notices, Privacy inquiries, Dispute notices:

bookpinkcollar.com

Attorney Review Required:

Please review and advise on the following before launch:

1. Is this Privacy Policy accurate for BookCollar's actual data practices?

2. Does this policy properly cover customer data?

3. Does this policy properly cover provider data?

4. Does this policy properly cover provider applications?

5. Does this policy properly cover provider license, permit, certification, registration, and insurance documents?

6. Does this policy properly cover service-location data?

7. Does this policy properly cover messages?

8. Does this policy properly cover reviews and public content?

9. Does this policy properly cover Stripe/payment processor data?

10. Does this policy properly cover analytics and cookies?

11. Does BookCollar need a cookie banner?

12. Does BookCollar need a separate cookie policy?

13. Does BookCollar need a separate Your Privacy Choices page?

14. Does BookCollar meet the thresholds for the Utah Consumer Privacy Act?

15. Does BookCollar need California or other state-specific privacy disclosures?

16. Does BookCollar need targeted advertising opt-out language?

17. Does BookCollar sell or share personal information under any applicable law?

18. Does BookCollar need a data retention schedule?

19. How long should BookCollar retain provider license documents?

20. How long should BookCollar retain payment, tax, booking, dispute, and safety records?

21. Does BookCollar need special rules for minors?

22. Does BookCollar need SMS/text messaging consent language?

23. Does BookCollar need additional security language?

24. What changes are required before launch?

25. What changes are recommended before launch?

End of Privacy Policy